Blog Response 3 – Laura Rojas

1. Quaranta mentions the idea of ‘pure media hacking’, offering the motto: “No ethics. No message. No content.” In this distilled manifesto, Quaranta seems to propose that a radical awakening about representation in the media may have little to do with abiding by a code of ethics. What are your own thoughts on this matter? Would you forgo ethics in making an online artwork or design project you see as powerful and necessary?

I agree with Quaranta – sometimes, ethics need to be pushed aside when it comes to creating a work that carries a strong message. Depending on the piece, the initial shock-value that comes with the forgoing of ethics can be crucial to making the viewer understand what the artist is trying to protest.

Not the greatest example (but unfortunately the only one I can think of right now), LUSH cosmetics commissioned a performance piece back in 2012 where an artist attempted to raise awareness for the fight against animal testing by putting herself through the same tests that lab animals are forced to comply with.

Although this was just a performance, many argued that it wasn’t “ethical” and were disturbed by it, which was exactly what it was meant to do.

While reading F for Fake,  I was kind of offended at the Where-Next project that was discussed on page 32. Everything about it gave me a pretty weird “this is gross and wrong” feeling, until I realized that was exactly the point and understood it.

2. How can a website function as an installation? How does this concept of websites satisfy both Groy’s and Quaranta’s arguments for the “here and now” of an artwork?

A website can function as an installation because it exists in a space, obviously also has a location and a (web)address, and displays an interactive work of art like a physical installation would. Experiencing a website is much like an visiting an installation- it becomes a submerging and wholly interactive experience. The most fascinating part about that is that the concept still applies even when the website isn’t intentionally meant to be art.

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