Reading Response 5 — Alysia Lisanti

1.  While I was reading this chapter, I could not help but wonder when (or if) the Internet will ever be over. It already provides so much content on such a large scale that I cannot even begin to think what the next “big phase”, or “Web 3.0” will be. Will it ever reach a maximum limit? Will there ever be a point where technology catches up with the science known to humankind? Electronics and softwares are constantly evolving (thinner devices, touch control, voice activation, enhanced experience, etc) and will continue to progress, but I feel like it will remain in the Web 2.0 phase because it is just a continuation of development. It’s hard to draw the line that signifies the end of Web 2.0 and the beginning of Web 3.0 unless it is a blur between the two. Some predictions from other web sources include enhanced technology, as well as personalized searches. However, we can already see this happening through advertisement pop-ups of recently visited sites through Google. I feel like this shift isn’t drastic enough to be categorized as a completely new phase.

My prediction is that society will become even more publically detached from one another (due to social media). We are already experiencing this now, but it could just be the beginning. The irony is that social media is intended to be a connection tool worldwide, yet it is beginning to disconnect us from each other in reality. Many people (including myself) are more extroverted on social media because it does not require speaking face-to-face, and eye contact. What will happen with future generations, who grow up using such digital devices? Will they even be taught proper social skills? To think of the future from our current reliance on the Internet is quite frightening. Our generation is fortunate enough to still have some recollection of life before the digital age, but future generations will be oblivious to this.

-Whether or not this video is real, it foreshadows how technology will impact a new generation.

To me, Web 3.0 will show some major differences from today. I feel like it will occur when the Internet has peaked, or when something severe will change it or even destroy it. We already have “up-to-the-second-info”, as Lovink explains on page 12. This has shaped us as a society to demand for instant service, and develop extreme impatience. “There is simply no time to enjoy slow media” (12) which is sadly true today. What will happen to society if this high-speed privilege is taken away from us? Another aspect to think about is the amount of content being posted on a daily basis. My question is, will it ever get to the point where we won’t be able to keep up-to-date with webpages? Thinking of Lovink’s idea of “real time”, webpages that are constantly added can potentially bury older ones instantly, making it near impossible for the user to refer back to. If this were the case, it is questionable if users would even attempt to search for something.


What would happen if Google (or other browser’s) results were live like this? We would not be able to keep up with the fast-pace speed, making our searches nearly impossible.

Although there are predictions for Web 3.0, I feel like they are just additions to the Web 2.0 phase. For Web 3.0, (or future Web .0’s), I believe that it can either be a major revolutionary shift in technology and its usage, or the decline of the previous phase because it will reach a capacity that users can no longer keep up with.

2.  Since the Internet has become a part of a lot of people’s lives, I think it is worth exploring the culture and society through the lens of technology. This is to see the similarities and differences, and find a better understanding of the networking Lovink references. However, I think we should be cautious in doing so because the Internet is by no means a part of the lives of everyone who makes up the entire planet’s population. There are certain cultures that do not rely on digital networking, yet are equally as important as ones with it. Another fault with the research of cultural networking is the translation process. Translating languages can sometimes be misleading because they can be reworded slightly but give an entire different meaning. I don’t think networking defines who we are as an entire humankind population, but the portions within that can give a better insight to the different cultures that use them. Studying this should not define culture as a whole; it should enlighten people who are interested in learning more about the topic.


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