Reading Response #5 – Jack Lambermont

Because I find it difficult to imagine any sort of “web 3.0”, my mind immediately floats to cartoonishly distopian or cynical extremes, but I will outline them anyway.

Firstly, I do think that “augmented reality” devices such as the google glass will play a big part. In the late 2000s, touch screens became increasingly popular for smart phones and tablets, replacing complicated and clunky input with intuitive swiping and tapping gestures. The next move may be toward an increased removal of any sort of user input altogether, and more automation in the submission of user content. Gradually, I think it is possible for people to put their “status” in the hands of their devices, which will understand their location, activity, or even mood based on daily patterns algorithmically observed from the user him/herself, and also other users around the world.


Google glass

I also think that new transportation technologies will connect with the devices, providing further automation to daily routine. Examples might be automated vehicles, or pod cars, such as the ones currently operating in Masdar City in Abu Dhabi.


Pod car (left) — Autonomous car (right)


Google Glass transport view

To tie these together, it seems almost inevitable that a single corperation will mediate and provide service for all social media outlets; video, text, photo and others. The content will have more overlap, and its delivery will be even more immediate and streamlined. The line between user “empowerment” and submission to the “behind-closed-doors” code and guts of user’s technology will likely become increasingly blurry.


I think it is absolutely necessisary and overlooked to study cultural and societal theories in the context of networked technologies. The implications of internet technology on our communication, socialization, business practice, ect. seem to be accepted before they’re even fully understood. However, I do also think that this has been occuring throughout history. With the advent of any monumental shift in technology (printing press, television), critisism and contextual understanding are almost always discussed and understood when they are already in full swing, after an optimisitic “honeymoon” period (see information-superhighway, early portrayals of television).

So in a sense, I do think the sort of in-depth critisism is necessary, but I also think it is inevitable.

Use of this service is governed by the IT Acceptable Use and Web Technologies policies.
Privacy Notice: It is possible for your name, e-mail address, and/or student/staff/faculty UserID to be publicly revealed if you choose to use OCAD University Blogs.