Reading Response 5 – Montana

In Lovink’s book Network Without A Cause, the first chapter discusses the move from Web 1.0 to monetizing free user based content in Web 2.0. My thoughts on the future of the internet, and possible Web 3.0 will just be more mobile. Large companies such as Google, Apple, Microsoft, Samsung etc, are pushing to have a more mobile world. The internet is everywhere. Shoes, watches, billboards, garbage stations, cars, glasses the list is indefinite. As Lovink states, data mining will still be something companies will continue doing, with the internet being mobile, locations of consumers will be a gold mine on the advertising market. With Google maps having saved your searched locations and locations you’ve been regularly, advertising is becoming more specific.

The next level of user empowerment will be the ability to profit off online advertising. Websites such as YouTube, Twitch and Facebook allow users the opportunity to partner with them and solicit advertisements through their channel, stream, and accounts. It is essentially the new sandwich board “scheme”. Although there are many applications to block advertisements, there are also businesses pushing to make that illegal.

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Arguably it is more important to study the societal/cultural affects/effects outside of the lens of networked technologies. Similarly to the article referenced in Lovink’s book called Is Google Making Us Stupid?┬áIt is the users choice to manage their usage of the internet. Users should be more aware of what is going on outside of the economics behind networked technologies. Asking questions like, what will be the benefits to allowing places without internet access, internet access, will the ability of sharing content across the globe as well access it drastically improve their way of life? Comparing the lifestyles of people who live with the internet and the different cultures who only this year have access.

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