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This week, after doing the interview and analysis all datas I collected. I redesigned my personas based on the research I did and the result I got from my interview. After doing it, I designed these journey maps to put all pain points and insights together. I divided their actions into four stages:grocery shopping, preparation, cooking and eating. I found each stage has some pain points, such as food availability in grocery shopping stage, time limitation problem in cooking stage, etc.  I also found some design opportunity based on the general HMW questions I created based on the cluster mapping.  There are some HMW questions I created based on the design opportunities:

  1. HOW MIGHT WE IMPROVE THE EFFICIENCY OF GROCERY SHOPPING?

    Help people get what exactly things they needs in a faster and clearer way, help them save time in preparation stage before they cooking

  2. HOW MIGHT WE HELP INTERNATIONAL STUDENTS TO COOK HEALTHY FOOD EASIER?

    Help international students who are in the beginning level cook easier. Help people who live alone to control the food quality.

  3. HOW MIGHT WE HELP PEOPLE CREATE A BETTER WAY TO KEEP THE FRESHNESS OF FOOD?

    Remind people pay attention to the food information and solve the food storage problems. Help them keep the freshness of food

  4. HOW MIGHT WE HELP PEOPLE ACHIEVE FOOD DIVERSITY IN THEIR DAILY MEALS?

    Help international students pay attention to the nutritional balance. Help them create personal menus in an easier way according to specific needs.