About framing problems

By framing the problem with a statement narrow enough to bring focus yet broad enough for creativity, the product design team can stay simultaneously focused on design problem-solving and open to innovative possibilities.


With a clearly defined problem that’s rooted in a user’s purpose, it’s easier to see what barriers are in the way of reaching that end goal.


Outlining the problem statement and the design process steps acts as a filter that sifts out superfluous or irrelevant ideas and retains only the ones that meet the need.


The emotional engagement needed at the problem framing stage aligns the product with the person it’s meant to serve. The user’s motivations, desires, and fears can create a framework for measuring all ideas and proposals. Seeing a problem from a human perspective will inevitably illuminate intuitive and emotional insights that will make a product more lovable.


2 kinds of problem

well define problem & ill define problem

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