After framing the problem and organizing the interviews, I discovered 2 insights.

The first one is

Socializing elements are highly preferable.

This shows up in 90% of my interviews. Most of the normal gamers don’t really care about the game level design and the story of the game. Most of them will look into the style of the game (game art), the interaction with the game (as long as it’s easy to understand), and the social asepet (the games allow them to play with friends or make new friends)


The second one as mentioned is how do they interact with the game. People nowadays are not only satisfied with interactions like pushing buttons on game consoles, they want more. They want things like VR (immersive experience) and somatosensory game (multi-senses). I believe that it’s worth exploring more in this direction.


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