Kuwait – Yannan Ma

https://youtu.be/-Cm9dnhtwqo

Summary of Video:

Within the video, I discuss Kuwait’s multicultural aspect and The Avenues Mall, which is a place that comes to mind when I think about how I connect to the land. This mall is massive and its architectural style and shop diversity reflects upon the multiculturalism in Kuwait.

Advertising Strategy:

Challenge – To create a video that generates interest in Kuwait as a country for potential tourists.

Opportunity – To establish an image and reputation of Kuwait that subverts from common stereotypes and expectations.

Insight – Melting pot societies exist outside of the West, and Kuwait is one such example.

Role of Communication – Promote a positive image of Kuwait and attract international brands to open shops in The Avenues.

What People Believe – Kuwait is a small nation that is largely Arab and is unfriendly to foreigners.

What We Want People to Believe – A lot of cultural diversity exists in Kuwait.

The Idea – Partnered with the owners of The Avenues Mall, this video would be circulated throughout the internet as an informative video that promotes the image of Kuwait and The Avenues Mall.

Tone of Voice – Welcoming, warm, informative, and friendly.

Hometown-Rebecca Shen

advr-1004-001-hometown

Shanghai is a provincial administrative region and municipality directly under the Central Government of China, a national central city, a megacity, and an international economic, financial, trade, shipping, scientific and technological innovation center in China approved by the State Council. I believe you guys have heard the name of Shanghai more or less before this. As the place where I was born and grew up, I have a special affection for Shanghai. The development of Shanghai in the past ten years can be said to be rapid. It has the top resources of the world’s major corporations, and because of its unique location, it has an amazing view. In this PowerPoint, I will explain the history of Shanghai from ancient times to the present day and how it has achieved what it is today.

China—Yangzhou

RESPECT

Yangzhou is an ancient historical and cultural city, which located in the middle and lower of the Yangtze River, and in the Central of Jiangsu Province, Beijing-Hangzhou Grand Canal runs through the north and south. It has always been a water and land transportation hub. Yangzhou is close to the river and sea, transportation is delvement and products are abundant. Yangzhou is covering an area of 6638 square kilometers and has 4.4 million people. The terrain of the city is flat, the altitude between 4-8 meters, and the climate is mild all the year.

Truth

Yangzhou Daming Temple is an ancient temple. It has more than 1,000 years history. It was built during the Sui Dynasty and has been more than 1,500 years until today. Daming Temple has always been a famous scenic spot in Yangzhou. Tourists from other places come here to visit it. Residents, especially the elderly, they often come to Daming Temple to burn incense and worship the gods . When I feel agitated, I will also come here, and I will calm a lot. If you come to Yangzhou I suggest you take the bus to the Daming Temple, public transportation is also a feature of Yangzhou, you can also enjoy other scenery.

Respect

Daming Temple used to be the place where Jianzhen lived and taught. Jianzhen was an eminent monk in the prosperous Tang Dynasty. He was a Yangzhou people. In order to commemorate this eminent monk, the people of Yangzhou built the Jianzhen Memorial Hall in Daming Temple after 1200 years of his death. This Memorial Hall not only attracted more tourists come to visit and also promoted the development of tourism economy in Yangzhou. Most of the local residents living near Daming Temple are old people. They believe in Buddhism and often come to Daming Temple to pray for the Buddha to protect their families. Nowadays, many young people come here to enjoy the ancient buildings and feel the unique peace brought by the temple. Every New year, all the residents will go to Daming Temple to welcome the New Year. Damimg Temple is becoming the Symbol of Yangzhou.

Responsibility

Yangzhou is an old city, it has more than two thousand years hidtory. The variety of ancient architectural attractions are features of this city. Daming Temple and Slender West Lake are representative symbols of Yangzhou. Daming Temple and Slender West Lake are representative symbols of Yangzhou. In Daming Temple, you can feel the solemnness and serenity brought by the temple. You can listen to the pleasant chanting of the monks, and you can also see different huge Buddha statues in different forms. Every time go to Daming Temple is a spiritual cleansing. Go outside of Daming Temple, you can go to the Slank West Lake, which nearby the Daming Temple. You can enjoy the scenery and feel the beauty of nature and find many delicious food in the alleys of Yangzhou. Feel the warmth of Yangzhou people and the Yangzhou’s unique slow life.

Record link

https://youtu.be/urqtsvEJ9s4

Project 2- Respect The land – Kaiying Zhang

Jiangmen, china

project2-jiangmen-1004

Me and the Land

Where I am currently located and where I grew up is in Jiangmen, China. If thinking of China many people may think of Beijing, Shanghai or Guangzhou, but I am from Jiangmen, a small city in the southern part of Guangdong Province in China. A casual, slow-paced city that is steeped in Lingnan history and culture, and symbol the culture and spirit of overseas Chinese in China. Many of the elders in Jiangmen cannot speak Mandarin fluently only Cantonese. And there were many people who emigrated to other countries during the initial gold rush years, and I know that Jiangmen’s current prosperity would not have been achieved without the support of overseas Chinese. When I was young, my teacher told me, “We are from Jiangmen and we must remember the teachings and history left by our ancestors, love and respect this land.” I am proud that I grew up in a land full of history and culture, and that the school I attended in junior high is related to the culture and history of the Jingxian Academy, which has established from the Qing Dynasty, around 260 years ago. Whether is my school or the city, I feel that living in this land, I am like a small character in a history storybook, reading the exciting story from history, and working silently for the development of the plot in the future.

ABOUT THE VIDEO:

I chose one of the most historic places in Jiangmen for the video recording. Many of the buildings and streets in the video have been preserved from the last century and many of them were invested in by overseas Chinese after they returned to China. In the video, the lifestyle of the old generation and culture in Jiangmen is shown, as well as the Overseas Chinese Museum. In the museum, many old photographs of Jiangmen are shown, as well as cheques for donations to Jiangmen development and Chinese government and letters to family and hometown from overseas Chinese.

Background Music: Traditional Guangdong music by Chinese traditional musical instruments

VIDEO LINK:

https://ocadu.techsmithrelay.com/i8Pn

 

 

Learning to Embrace The Land- Strategy Project 2

The land I live in is not something I think about a lot. Of course, I think about the different stages in my life, and how I’ve gotten here, but to comprehend and appreciate where I stand, and what I call home is a little more complicated for me. I think this has to do with the fact that I come from family members like my grandparents, and great grandparents who have very complex, and unique stories about their land, and how they got here.
I grew up in Vaughan Ontario and now reside just 40 minutes north in Barrie, where my family I moved a year ago. It was a significant change, and it wasn’t always easy to adjust to the new environment, proximity, and even the people. It makes me think about how hard it was for my grandparents. My grandfather came to Canada alone from Greece when was just seventeen years old, with a very small amount of money. He landed in Toronto at 7 pm, and at 5 am the next morning he started dishwashing at a restaurant off Weston road in Toronto. Before this, his seventeen years of life was him working and living in the mountains of Greece, where he lived in a very small village. He only went to school until 6th grade, and At just eleven years old he was sent into the mountains for days on end to herd and transport the sheep they owned.

He tells us stories about being in the woods alone during thunderstorms and sleeping under trees surrounded by his parent’s profit. Which was a big obligation for an eleven-year-old child. His land is significant to his life because it made him feel scared, lonely, and hate. Because he hated what he had to do. Work the farms all day, sleep in the mountains alone. And This still affects him today.

My great-grandmother has similar stories of having to take care of her six siblings at twelve years old in Greece. She would also be working fifteen-hour days on the farm and then travel with her youngest sibling on her shoulders to walk 6km to the nearby well where she would collect water to make soup for her family’s dinner with the beast she harvested. She didn’t go to school; they forced her to work the land, and I also know she lives with that today as well. At ninety-eight, she is still telling us these stories, and ever since I was a child, I made sure I listened, because this is a large part of who she is.

I simply have lived a very “safe” life, I grew up in a pleasant suburb, walked to school every day, played with friends at the park, and stayed out jumping on the neighbour’s trampoline until we were told to come in.

I have memories of my land, whereas I think my grandfather and great-grandmother have a part of their land within them.

Living in Barrie now was a change. I had to get a new job, commute 40 minutes to school to finish my last two months of high school, and it never really felt like home. Don’t get me wrong, I am extremely grateful for my life, and where I live. But it is different, and this difference has taught me to embrace what comes, including where I stand.

My family sits on a bigger property now, with a forest in our backyard, and there’s nothing I love more on some days than to wake up at sunrise, and walk in it, take it all in. Hear the birds chirp and smell the fresh air. The people here are always friendly, which is something I love about living here. People smile, wave, and ask how you’re doing, and that wasn’t something I’d see a lot in Vaughan. Seeing the good in where you stand and wanting to appreciate it, is what I believe matters.

I recognize the importance Barrie will have in me as I grow older, just like my old area did. Those memories of sitting on the fresh-cut grass eating ice cream from the ice cream truck, playing tag on a warm summer night, learning to ride a bike on that very familiar street, and finding new shortcuts to the park. I know that the morning walks, the open roads surrounded by farmland I love to drive on, and the beautiful Lake Simcoe only 5 minutes from me, will be something I cherish in the future.
So why not do my best to accept the change, the beauty, and the way of living? There is beauty in all land, and with that being said, how you got there, and who you are, does not diminish that beauty.

Respect Culture and Nature

advr1004-final-project-ppt

China-Tianjin

Repect:

My city is located in North China.  Tianjin is the largest port city in northern China, so it is also the first seaside city.  After Tianjin became a trade port in 1860, the West established concessions here one after another. Tianjin became the frontier of opening up in northern China and the base of modern Chinese Westernization Movement.  After more than 600 years, Tianjin has created a unique urban style that combines Chinese and Western styles and compatibility between ancient and modern.  Therefore, diverse cultural exchanges make Tianjin’s culture borderless and can accommodate guests from all over the world. As a port city, Tianjin, which is located in the north of the canal and has the convenience of river and sea transportation, has become increasingly important.

Truth:

If you have been to Tianjin or know Tianjin, you will find that Tianjin is a very enthusiastic city. As a native of Tianjin, I think it is a very happy thing to be born and live here.  Because you can be satisfied with eating, drinking and having fun here.  Although I went to school in Canada after junior high school, I still miss the city of Tianjin, so I went everywhere in Toronto looking for food from my hometown.  Going back to China is my happiest thing. I am going back to a city I am familiar with and facing my familiar family.  The cross talk culture in Tianjin is the source of my happiness. It’s also one of Tianjin’s entertainment projects.The charm of language art is mixed with happy elements, history and culture.  Therefore, some older people in Tianjin say that listening to cross talk cannot only be happy, but learn knowledge in cross talk.

Respect:

People in this city love to pursue fresh trends and retain the most traditional daily life. Tianjin people have their own ideas about eating and playing. Food is the first priority. Food often brings people a good mood. Tianjin people like it.  It is lively, so cross talk art became popular in Tianjin.  Cross talk comes from life, and it is also a form of folk performance that has experienced popular with the masses. When you talk about cross talk, you will think of the interesting city in Tianjin. This city has taught me that life does not have to be luxurious, time is quiet, and life is the spirit of Tianjin.

Responsibility:

Tianjin is a caring city. Both the elders and young people in the community will pass on traditions, Soil and water to support one party people, party folk customs and influenced by one person.That’s represent hearts is also connected.  Tianjin is also a city with a long history. In the face of our customers, our theme is also their favorite. They are willing to listen to Tianjin in our eyes, and they are also willing to understand the history of their time and earlier.  As the audience, young people understand Tianjin’s history, humanities, and food, which is a process of learning. Our connection with the land has brought culture, and it has also resulted in different regional cultures.  And these differences are also due to different geographical locations and different historical experiences.  Therefore, we bring the story into the practice of advertising and marketing, not only will the audience increase, but also more people will understand the land culture.

Record the good moments

Scenes of Tianjin:
https://youtu.be/Pf2q29w5FT4

Community Social Park:

https://youtu.be/Dw2w0DTCacw

Culture Food:

https://youtu.be/UCaSYRZE9aE

Project Outline

In this final project, I will be telling my story about land from its relationship with the acquisition and loss of language. I will be using comic strips to think back on a few key moments I had as a child with language and places. Each strip will deal with my experience in a specific location/suburb of the city and how those places inform a different relationship with language.

 

My positionality

A 1st generation Chinese-Canadian living in Montreal, QC from the age of 5. I will be going through my experience of learning French, English and of losing a portion of my mother tongue after moving to new environments.

 

Opportunity/Role

This is an opportunity to share with others how the small moments of someone’s experience can be at the core of their experience. It is also a window for others to share or comment on similar life experiences.

Insight

For immigrant children arriving in Quebec, going to french school is part of their journey. Most of these schools have a French-only policy for students playing in the school yard or in classrooms. 

 

Tone of Voice

Using a casual register to narrate through little mundane scenes that come together and form a whole story of immigration, growing up, and building self-identity.

 

Medium

3-4 comic strips drawn with ink, with short paragraphs of text to introduce and conclude.