Indiegogo

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Indiegogo’s Website

1.Do you think you can learn from companies like Kickstarter? If so what?

2.How was selling a product yourself vs using Kickstarter in terms of difficulty?

3.Did you feel like the product was still yours after changing so much from feedback?

4.Where is the line drawn when making changes from feedback?

This visit started off with a presentation describing what Indiegogo was. The main chunk of the talk however came more from his background of working with various types platforms to release products. He’s tried pitching ideas to companies, using KickStarter and is also currently working for Indiegogo. Because of this diversity he was able to talk about how he’s seen successfull products grow through user feedback. One large point he made was that if you wanted to make a good product you should be receiving constant feedback and changing your product to fit the user. With platforms like crowdfunding it gives the seller the ability to actually find a target audience by simply putting the product out there and letting anyone interested fund it and give feedback. Finally an interesting point he made was about finding special customers that really want your product. Customers that would brag about the product just because he has it for example. By finding these people the product has a firmer base in terms of support as they put their trust in you.

Recently I’ve been able to experience working on game development and playtesting to get feedback so the whole idea of feedback he was talking about interested me. One thing I agreed easily on was the feedback does in fact improve the product. If you were to ignore it then there’s a good chance you’ll get the same kind of reaction from customers as you did when “playtesting” when you release the product. That being said I didn’t like the idea of changing the product to fit the user. It should be nearly impossible to make a product that would completely satisfy all of your customers. If something came close to it then it would probably be a huge mess where each user was only interested on one small part of it.