Indiegogo and Hot Pop Factory

  1. How successful is the average Indiegogo campaign
  2. What are some examples of very successful campaigns?
  3. What were some of the key elements that you found in those campaigns to be integral to their success?

On Tuesday, Steve came into OCAD to discuss indiegogo. He discussed and presented a series steps and tips one should take when creating his own business. He in particular discussed strategies involving the audience, building a brand, identifying and strengthening your brands “champions” and dethroning the gatekeepers. He also emphasised a few other key points. He made it quite clear that a polished product is very important to the success of a business. In addition to this, he made a few points involving urgency and membership. He reiterated the importance of creating a sense of membership – something to keep them coming back. Creating a sense of urgency through exclusivity and deals can play a huge role in the early success of your campaign or product. Perhaps his most important point was the fact that alienating certain audiences is ok. If you try to please everyone, you end up pleasing nobody.

I found Steve’s advice and speech to be incredibly helpful in terms of business start-ups. I have always been interested in business and how companies grow into very successful businesses.  In particular there were a few key points that really spoke to me. His one line “If they aren’t going to buy it for it’s main feature, they won’t buy it for its main feature” was probably the line that stuck most with me. I find it incredibly relevant in regards to today’s technology market. Phone companies nowadays just focus on jamming their phones with as many accessories and bloat ware as possible. However, I find it incredibly unintuitive. If the phones focused on one or two key features and fleshed them out as much as possible I believe that would be a much better approach.

  1. What were some challenges of getting started
  2. How did you establish your brand in the beginning
  3. What are some of the advantages and disadvantages to 3d Printing

After Indiegogo, we went to Hot Pop Factory on Spadina. We were introduced to the two very nice founders, who discussed their business as well as the rise of maker culture. In particular, they were very positive about the influence that 3d printing and services such as laser cutting has had on their work ethic as well as the industry. They also believed that the rise of laser cutting, 3d printing services and other similar services will create a drastic change in the industry, bring a stronger emphasis on the user. In particular, they believed that these new technologies will bring a new level of customization and personalization that has never been seen before. They also mentioned how these new technologies allowed them to be incredibly agile when it comes to prototyping and testing. They now longer have to wait long or for other studios to create their prototypes. They can do all of it now thanks to 3d printing and laser cutting.

I found this visit to be very insightful into the world of 3d printing and the maker culture. I’ve always been fascinated by the explosion of 3d printing and 3d related products and now I’m beginning to understand why it’s such a huge deal. The idea of personalizing and customizing your own product through 3d printing really struck a chord with me. I’ve always embraced personalization and I believe this could potentially be the natural progression of the industry. Also the efficiency and ease of prototyping seems incredibly useful to me. The ability to reiterate and revise easily sounds like an incredible boon.