Push is a start up company that makes a wearable fitness monitor for pro athletes. The product is an ingenious band that athletes wear around their arm while working out. The product is made with flex sensors that measure the muscle’s movement. This data is gathered using algorithms and displayed on a mobile app in an intuitive way.

Push utilized several avenues to propel their business into success. They campaigned their concept and product using crowdfunding through Indiegogo. They eventually found Jolt, a company which helps entrepreneurs realize their business. These methods of generating product awareness were a factor in the success of this great company.

While I appreciate the inventiveness and success of the company Push, I see a greater meaning to their product. I believe that this product can also be successful in the medical industry. Many people have to train just like athletes do when doing physiotherapy.