Push – to wear or not to wear.


Q:Have you considered developing more devices on the same topic – fitness?

Q:How was the Push initially received by the public?

Q:Are there any government standards that product has to match to be in the health category?

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Summary: Push is a startup company organized and specializing around one single product – Push, it is a wearable device that lets professional athletes train with better understanding of each exercise and control the performance of each turn. The device itself presents a small black box with colored LEDs and two sensors: gyro-sensor and accelerometer which track the motion of the person wearing it and store the information on a specific internet storage, where the user and his/her has access to and can track progress and make modifications. At MaRS building we were greeted by Mike Lovas, Chief Designer at Push and one of the co-founders of the company. At first Mike took us for a tour around the Jolt – an incubator for new businesses and later he showed us office space where Push resides until this day. The office area was somewhat tiny so we only got a brief glimpse at the actual offices, but nevertheless Mike took us outside and answered our questions.

Reflection: The visit at Push strength was interesting in terms of seeing MaRS building from the inside, seeing Jolt – quite an important place for innovators with lots of ideas and little money, a place where every aspiring designer could find himself at a certain point of his life.  The visit to Push offices was as anticipated just a showcase of company’s performance, even though according to Mike it’s not its brightest times. The Push product itself in my opinion is targeted at a very specific audience which left me with a controversial question of why would professional athletes who have trained for most of their life suddenly need a sensor to maximize some of the physical outputs. Mike’s answer: that in the professional level every little bit matters did not fully answer the question. Therefore my conclusion was that the correct advertisement and proper delivery brought Push to the point where it stands now.