Tag: March 10

Hot Pop Factory – March 10


(Image source)


We visited Hot Pop Factory, a 3D printing studio, and both co-founders (Bi-Ying Miao and Matt Compeau) were present to talk about their work and answer our questions, such as:

  • In what ways is possible to develop accessible and interesting products through 3D printing?
  • What materials are used for 3D printing?
  • How competitive is the modern marketing regarding 3D printing studios?


Bi-Ying began the presentation by introducing herself and Matt and talking about how they developed the idea of what is Hot Pop Factory today. As majors in architecture in Rome, they developed an interest for shapes and constructions, and used 3D modelling for many of their past projects, and still use for several recent projects. When they had enough money, they bought a 3D printer and started experimenting with it. Some of their projects were presented to us, either physically or in concept: randomly generated unique jewelery pendants, harmonograph-like shaped sculptures, and even personalized head dispensers and pipes as a special gift for a group of clients. We also saw small, delicate 3D sculptures of characters of a game, and Bi-Ying mostly talked about the progression of their work over the years and how their projects are developed, showing us several 3D models used for the sculptures and how they were generated on modelling software.



Seeing a studio so successful in an area that’s not entirely “popular” is really interesting, especially considering the background of both founders and how their interest for modelling slowly resulted in a very successful entrepreneurship. From what was presented, there doesn’t seem to be a great competition going on for 3D printing studios, which helps to establish Hot Pop Factory on a good position in the market. Still, the products are innovative enough to stand out by themselves even if they were amongst more aggressive competition. The fact that Hot Pop also takes its time to interact with clients and even send them special gifts is also something to be remembered, as it proves that the entrepreneurship still takes its time to stand out in the market and is not just comfortably enjoying their current position and success.

Indiegogo – March 10


Steve Tam from Indiegogo came to class on Tuesday to show us a presentation about crowd funding and Indiegogo’s works. His presentation was very enlightening and successfully answered the three questions I had prepared previously:

  • Can a project’s rate of funding success be measured in quality or number of supporters alone?
  • Is there a selective process for projects to have an Indiegogo campaign?
  • What is Indiegogo’s course of action in case of a successfully funded project ends up being a fraud?


One of the most valuable things about Steve’s presentation was that it wasn’t solely about Indiegogo itself but crowd funding in general and how to work towards a successful funding campaign. Many good examples from Indiegogo were commented and served to illustrate the qualities of what can be considered a good funding campaign. He also highlighted important attitudes to take when crowd funding a project, such as not limiting the project to a focus group, creating a sense of urgency and offering exclusivities (like memberships, for example). It was also explained that many successful campaigns on Indiegogo are due to an already existing large base of supporters of the project, making Indiegogo only a vehicle for payment and accompanying the project’s progress instead of actually convincing new backers, although projects should always aim for getting the highest amount of backers, thus why not using a single focus group for the project (although he also reinforced the importance of giving an identity to the project instead of simply “shooting in all directions”).



The presentation was very clarifying to me, since I don’t have a big understanding of how crowd funding works but always liked the idea of people being able to support what they want to buy. The idea that some projects use Indiegogo more as of a platform of payment rather than the whole marketing campaign is something that never occurred to me, but certainly explains why some projects – namely already possessing a base of people willing to support it – are backed so successfully while others have a much more hard time and need to invest a lot more in marketing and attractions to new potential backers. This is enough to not put the weight of the success of a project solely on its quality or viability of the idea, or the marketing campaign alone. A combination of factors – and maybe even some unexpected occurrences – is needed to push a project in the right direction. Still, it doesn’t seem easy to predict the success of a new project based on conjecture alone, but it is still very much valid to invest on them.

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