• Digital Media at the Crossroads: A Conference on the Future of Content in Digital Media


– Current Trends in Digital Media in Canada
– Subscription Streaming – the Rise of Netflix, Pandora and Spotify
– A “Dragon’s Den” Style Review of Digital Business Models
– Applying the Metrics of Social Media to the Cultural Industries
– The Future of Niche Titles and Services in a Digital World
Mark Allen, Director, Research & Analysis, CBC

Liv Buli, Data Journalist, Next Big Sound, New York City

Astra Taylor, author, “The People’s Platform: Taking Back Power and Culture in the Digital Age”

Saturday, January 24, 2015 9 a.m. to 4 p.m.

Walter Hall, Edward Johnson Building
Faculty of Music, University of Toronto
80 Queen’s Park, Toronto

Regular Registration Rate: $399
University Faculty Rate: $99
Special Student Rate: $39
Rates include HST, program materials and buffet lunch.

Program schedule and registration: www.digitalmediaatthecrossroads.ca


Saturday, January 24, 2015

8:00 a.m. Registration
9:00 a.m. Welcome and Introduction: Don McLean, Dean, Faculty of Music, University of Toronto
9:10 a.m. Keynote Address: “Trends in Digital Media in Canada” Speaker: Mark Allen, Director, Research and Analysis, Canadian Broadcasting Corporation

9:40 a.m. Subscription Streaming: New Developments and Business Models: The rise of subscription streaming services like Pandora, Spotify and Beats Music for music and Netflix for TV has disrupted earlier services but given rise to potential new business models. A panel of experts discusses how these models work and their likely impact on the cultural industries. The potential role of the music collectives is also highlighted.

Moderator: Paul Hoffert, Adjunct Professor, Intellectual Property & Digital Media, Faculties of Music, Information and Law, University of Toronto

Papers: “Mobile Devices and the Canadian Music Sector”, Gregory McClary, Schulich School of Business

“A User’s Guide to Canadian Copyright Tariffs”, Keith Rose, McCarthy Tétrault LLP Discussants: Shelley Stein-Sacks, Chief Strategic Officer, Praesentia Inc., Montréal
Catherine Moore, Professor of Music Business, Steinhardt School, NYU

11:15 a.m. Refreshment Break

11:30 a.m. Pitch Perfect: A “Dragon’s Den” Style Examination of Alternative Digital Business Models In this session, the audience is presented with a number of pitches for exciting digital media projects in the cultural industry space, with the entrepreneurs describing their ideas, and providing creative, marketing roll- out, financial, and technical details. A jury asks questions and makes comments. Participants will have the opportunity to meet with the members of the jury to maximize the effectiveness of their pitches.

Moderator: Richard Stursberg, former executive vice president of CBC/Radio Canada

Presenters: Selected teams will present business models drawn from the music, audiovisual and/or publishing sectors. Jury: Doug Barrett, Bell Media Professor in Media Management, Schulich School of Business, York University
Anne Marie Maduri, President, Maduri & Associates

Ana Serrano, Chief Digital Officer, Canadian Film Centre
1:00 p.m. Buffet Luncheon (provided)

1:45 p.m. Luncheon Address: “Social Media and the Cultural Industries” Speaker: Liv Buli, Data Journalist, Next Big Sound, New York City

2:15 p.m. “Average is Over” – The Decline of the Niche Title or Service; What Can Be Done? In over-the-air television, the “top 20” programs have devolved to the “top 10”; in specialty television, niche services may be at risk in a “pick-a-pack” world; in film, the mid-budget indie title is in trouble; in books, the mid-list title is imperilled. In a world of unlimited choice, can smaller Canadian titles and services survive the dominance of the blockbusters and the big players? What government policies are called for?

Moderator: Peter S. Grant, Adjunct Professor, Faculty of Law, University of Toronto and Schulich School of Business, York University

Speaker: Astra Taylor, author, “The People’s Platform: Taking Back Power and Culture in the Digital Age” Discussants: Raja Khanna, CEO, Television & Digital, Blue Ant Media
Gary Maavara, Executive Vice-President and General Counsel, Corus Entertainment Inc.

3:45 p.m. Closing Wrapup: Don McLean, Dean, Faculty of Music, University of Toronto

4:00 p.m. Termination of Program; Networking Reception


Liv Buli is the resident data journalist for music analytics company Next Big Sound. Liv grew up in Oslo, Norway, but moved to New York to get her master’s degree in Journalism at NYU’s Arthur L. Carter Journalism Institute. Her work has appeared in Newsweek Daily Beast, Forbes, Billboard, Hypebot and more. Next Big Sound is a music analytics company based in New York City that works to uncover insights and provide context for the industry based on social, sales, streaming and event data for more than a million artists. In May 2014, the company announced a new division, Next Big Book, and its first publishing partnership, with

Macmillan Publishers. When Liv is not busy attending concerts and asking too many questions, she is writing data-driven stories about all facets of the music industry.
Astra Taylor is a writer, documentary filmmaker (including Zizek! and Examined Life), and activist, based in New York. Her book, The People’s Platform: Taking Back Power and Culture in the Digital Age (Metropolitan Books), was published in April 2014. In a laudatory review in the New York Times, Tim Wu said “Taylor’s thesis is simply stated… The web never really threatened to overthrow the old media’s upper echelons, whether defined as superstars, like Beyoncé, big broadcast television shows or Hollywood studios. Instead, it was the cultural industry’s middle•classes that have been wiped out and replaced by new cultural plantations ruled over by the West Coast aggregators… “The People’s Platform” has the flavor of a “Roger
& Me” for the American cultural industries, and it will resonate with those in the creative classes who have seen their lives made harder by the web: writers of serious nonfiction, musicians, playwrights, novelists and investigative journalists.”


Digital Media at the Crossroads
Saturday, January 24, 2015

Fee per delegate:

Regular rate: $353.10 plus 13% HST for a total of $399

University Faculty rate: $87.61 plus 13% HST for a total of $99

Special student rate: $34.51 plus 13% HST for a total of $39
Fees include attendance, program materials and a buffet lunch.
For Ontario lawyers, this program contains 5.5 Substantive CPD hours.

Registrant Information: Please complete all registrant information

Name: Title: Firm/Company: Address:
City: Province: Postal Code: Telephone: Fax:

To qualify for the student rate: Name of educational institution: Program:
Student Number:

Persons who register at the student rate will be required to show their student card in order to attend the conference

1. MAIL your completed registration form, with a cheque payable to “DM@X”, to
Dina Garcia, Office of the Dean, Faculty of Music,
University of Toronto, Edward Johnson Building,
80 Queens Park Crescent,
Toronto, ON
M5S 2C5

2. ONLINE at www.digitalmediaatthecrossroads.ca