TALKxTALK: Asif R. Khan, Founder & President of Location Based Marketing Association.
WHEN: Thursday, April 2nd 5pm – 6pm
WHERE: 49 McCaul Street
Talk Title: Localizing Content & Creative
Location data is at the centre of all marketing today. It enables us to understand what content is relevant to someone at the particular place and time. This is especially evident in the the delivery of music, art and literature. This session will deliver insights and case studies on the latest innovation in the space.
A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association – an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast – This Week In Location-Based Marketing.
An avid technology evangelist, Asif also holds a degree in economics and management sciences from the University of Waterloo, is a adjunct professor at Penn State University, and can be found on Twitter @AsifRKhan