Posts Tagged ‘design’

Advertising student profile

Sophie Babenko

Bachelor of Design, Minor in Art History

 

Sophie Babenko

Sophie Babenko will be graduating this June from OCAD U’s Advertising program with a minor in Art History. Between classes and working as a Learning Zone Remote Student Monitor, Sophie also divided her time offering pro bono Art Direction work with The New Kid Collective; a collective created by her friends and classmates, Louise Delfin and Alvin Zheng.

Painting and drawing has been a part of Sophie’s life ever since she can remember, from taking art classes as a child, to studying fine arts in Ukraine. After moving to Canada with her family, she enrolled in the Specialist High Skills Majors (SHSM) fine arts program in high school.

Last week, we sat down with Sophie:

What influenced your decision to major in Advertising?

I have always known that I wanted to work in a creative field but never saw myself pursuing a fine arts career. I took some business classes in high-school and really enjoyed them. For me Advertising is a combination of my interests in arts and business.

I considered enrolling in the drawing and painting program but was always interested in business. My dad worked in marketing in Ukraine and so I have always been surrounded by that industry. I told my parents that I want to enroll in Advertising, they said that made sense because when I was a kid I memorized ads and sang the jingles—it came full circle.

Sophie Babenko, product image

What did you most enjoy about your program?

I definitely enjoyed getting to know people in my program and becoming good friends with them. I think that I got really lucky to be a part of such supportive class. The Advertising program also provided the opportunity to explore the many sides of advertising. You could study photography for advertising or retail which is how some people became interested in UX/UI design, Social Media Management, Strategy etc. I enjoyed how much variety you have in looking at advertising—it was not one straight path, you explored the discipline a little more from different perspectives, and you get to choose what you enjoy the most.

Where are you most productive? Tell us a bit about your creative space.

I am most productive when I am alone at my apartment. I need to focus and not get distracted. However, I am most creative when I am talking to other people. Since I can’t be around my friends during the pandemic, I like to change the setting and to take my work outside when possible.

Sophie Babenko, product image

What kind of books do you enjoy reading?

I really enjoy reading books on art history, especially Renaissance and Baroque. I have always loved reading about artists from a very young age; I would read art books cover to cover. Besides that, I like books based on historical events and the ones that tell individual life stories. My favourite book is One Hundred Years of Solitude by Gabriel García Márquez.

What are your next steps after graduating?

I am looking forward to starting out in the creative industry.  The next step will be getting a creative/art direction internship.

What will you miss the most about OCAD University?

I will definitely miss being able to work on all types of projects with other students from my program. The first thing that comes to my mind is the walk to the 6th floor. There would always be someone there, sitting at the big table and you would join them. We were all friends with each other too so, you go and sit and tell them some of your ideas or work on your own—I will miss that collective mind and creative group work.

You can find more of Sophie’s work:

OCADVERTISING Website:

My Portfolio Website

The New Kid Collective

Sophie Babenko, Ad

03

05 2021

What are you reading?

 with Atika Tariq

 

Portrait of Atika Tariq

Hi my name is Atika Tariq. I am going into my final year of Environmental Design and minoring in Sustainability. As a designer, I believe in the ability to strengthen to improve our communities and have a positive influence on the environment through architecture and research combined with design thinking. I don’t just want to create buildings; I want to inspire others with my imagination and ingenuity, designing structures that are out of the ordinary and make people feel at ease in their surroundings.

Drawing, Atika TariqDrawing has always been a passion of mine since I was a kid. I enjoy making realistic drawings, focusing on the nuances, and attempting to mimic anything I see. I took an architecture class in high school because I enjoyed drawing and wanted to learn how to use AutoCAD and SketchUp. I’ve always loved creating things that people can build and use.

Drawing, Atika Tariq

Do you have a favourite Architect or designer or style of architecture that inspires you?

Islamic architecture is a style that inspires me, Islamic architecture is one of the world’s most celebrated building traditions. It’s known for its bold colours, intricate patterns, symmetrical silhouettes, and meticulous attention to detail. Geometric designs adorning Islamic architecture have always captivated me.

Painting, Atika Tariq

What are you reading?

Currently, I am reading Psycho-Cybernetics by Maxwell Maltz written in 1960. This book is about changing your perception of yourself and mastering your mind. It focuses on how to use your mind to help you achieve positive goals and achieve success. As the name suggests, psycho- cybernetics takes you on a quest to discover how the human mind perceives the world and its psychological makeup.

Be sure to visit the OCAD  U Library and discover your next read.

03

05 2021

Geometry in Art and Design Workshop with Nabeela Malik

Geometry in Art and Design Workshop Nabeela Malik

On Tuesday March 10th we hosted the Geometry and Design Workshop led by the very talented Nabeela Malik. Nabeela, last joined us in the Learning Zone in 2017 when she led a hands-on Arabic Calligraphy Workshop .

Students at work from the Arabic Calligraphy Workshop

Students at work from the Arabic Calligraphy Workshop

At this March 10th workshop, Nabeela explored geometry in art and design following 2D geometry based from Islamic geometric art.

This workshop was designed for students to learn 2D geometry based from Islamic geometric art. Students learned  artistic and mathematical aspects of geometry, and how geometry can be implemented in art and design. Nabeela demonstrated methods and techniques using two simple tools: a compass to draw circles and a ruler to make lines. Starting with a circle as the starting point for precisely creating other shapes with multiple sides. It was a fun workshop exploring building and overlaying of shapes to create complex geometric compositions.

Thank you Nabeela, for leading this amazing workshop and teaching new and creative skills to compliment any students’ practice!

Visit www.nmcustomart.com to check out Nabeela’s portfolio!

Student-Led workshops are funded by the Ontario Post-Secondary Access and Inclusion Program (OPAIP) administered by the Writing & Learning Centre. These workshops are free, including materials, and are open to all current students.

 

07

04 2020

Self Portrait Design Project Exhibition

Self Portrait Design Project 2019

The Learning Zone Gallery presents a striking collection of self-portrait compositions created by OCAD U First Year Faculty Of Design GDES 1022: Colour and Two-Dimensional Design Project: Self Portrait.

Students were asked to create a self-portrait composition using their favourite colours then replicate it using their least favourite colours. Students explored colour palettes, with the application of 7 colours utilizing tints, tones and shades, working with separate colour and value ranges.

Self Portrait Design Project 2019Self Portrait Design Project 2019

Instructor Ramona Pavilionis’ class project will be up until December 18.

 

24

11 2019

Student Profile: Aicha Niazy

Aicha Niazy

In April, we had a chance to speak with 4th year Graphic Design student Aicha Niazy who was busy putting final touches on her thesis project.

Aicha’s personal style has been very much influenced by her culture, religion and background stemming from her wanting to know more about these things

I would not say art school is what influenced my style but it’s other factors that influenced my artwork and graphic design style, like my culture, my religion, my background. I wanted to know more about these things about my culture and my background and questions in life in general so looking into these things has in a way suddenly or indirectly directed the type of work I do. For example, if you look at my thesis it’s all related to that, my culture, background and history.

LZ: Hi Aicha, it’s nice to meet with you again. Our last interview was in 2015, you were in your first year at OCAD University. This year you are graduating from the university with a BDes in Graphic Design.

AN: Yes, I am, hopefully

What did you enjoy most about studying graphic design at OCAD University?

I enjoyed some of the approaches that some of my profs had. Some of the courses were very interesting because I probably had a different expectation of what the course was going to look like, but then it was very different from what I was thinking. It was something new so, I enjoyed that although I can’t say it for all the courses. When I look back from first year to now, I see the progress and even those profs also see my progress.

 Is there another medium you would like to work with?

Yes, textiles. I think in my first interview I mentioned that small business that my mom, my sister and I started. That is what I want to focus on when I graduate. It’s mostly in textiles but I also have to do a lot of graphic design in branding and corporate identity work related to that but it’s very nice to merge the two together. I like creating pattern design, this is something I’m interested in, and surface design whether it’s for textiles, wall paper, or it could be for anything really.

Have you seen an evolution of your design practice from first year at OCAD U to present?

I feel like there is definitely, like I said before from first year to now, I have learned so much but even say that not just since the first year at OCAD but the first year at UTM. I went in not knowing how to use any of the software but that is what I learned and when I came into OCAD, it was even further into the practice itself, it was learning more about graphic design, but it was not like oh here this how you have to design something—it goes here and goes there—no it was not like any of this so it was a very good exploration and direction from the profs so you end up developing your own style in your work that is different from someone else but you are both learning but everyone ends up doing something—the style differs based on a lot of other things—everyone has their own influences—things whether they are aware of or not influence their work the way they are thinking so I absolutely do see a progression first year to now.

You have an assuredness in what you are doing and are very confident, you are open to learn more…

Absolutely, I’m open to learn more, always, forever—also that confidence comes after the very, very end after I’ve done my research, I begin with lots of questions, lots of confusion, lots of, I don’t know where I’m going a lot of my projects are hugely very open at the beginning, very broad, where do I  even begin, then slowly when I’m done, not done, its not ever done when I do a lot research and look into everything, then I’m okay, I know what I’m doing.

Is there anything else you want to share with us, any final thoughts?

I enjoyed my time at OCAD!

 

12

06 2018


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