Typography is more than just art. It is a particular approach to typesetting, which is the process of arranging types and images in order to deliver an effective and aesthetically-pleasing composition. Despite the fact that the term ‘typography’ was developed later on historically, evidence of typography as a form of written communication can date back to the first cave paintings from the ancient era in the form of pictographs. Throughout the years, it can be said that typography has now evolved into what can be considered a universal way of communication. It is used every day and can be found in different aspects of our daily life whether it is in magazines, advertising, or through websites.
It is no secret that advances in technology have significantly impacted the world of typography and, with globalization, it has become a universal tool or even a trend. Digital type is becoming more and more popular as it enables the possibility of an endless amount of creativity. Being a visual form of communication, aesthetics also play an important role in creating effective typography whether it is visual aesthetic or philosophically. Nowadays, rather than being a concept associated with only art, aesthetics has become a characteristic that is needed and questioned in every area of human life. Living in the world of social media where everything is digitalized, trends constantly come and go and this is also the case in typography.
For typography to be successful, several things need to be considered beforehand and every slight decision can either have a positive or negative impact. Combining aesthetics in this process opens another perspective that helps to better understand the effect of typography in society. Therefore, moving on, I will discuss more how technology and aesthetic trends affected some typographic styles.
- SEYLAN, Tarık YAZAR1-Ali TOMAK2-Ali, and Abdulkerim TURKAYA. “City Aesthetics And Typography In Terms Of The Reflections Of Visual Culture On Social Structure And City Culture: Samsun City Typography.” (2016).