Although its name might say otherwise, The Modern typeface, also known as ‘Didone’, first appeared in the 18th century and was attributed to Frenchman Firmin Didot. With constant improvements in printing technology and paper quality, typefaces were bound to change, bringing us to Modern fonts. These typefaces stand out mostly due to their significant contrast in weight and their thin unbracketed serifs. Letters in Modern typefaces are also not slanting, meaning that they have a vertical stress.

In contrast with Old Style or even Transitional, the Modern typeface is actually not suitable for body texts whether it is in print or on the web. The reason behind is due to its high contrasts which can be confusing to the eye. However, in larger sizes, Modern fonts can be rather striking and sophisticated. An example of a very popular Modern typeface would be Bodini. Although being a newer typographic style, Modern typefaces have limited uses. I think that the fact that it is more suitable for larger fonts makes it more unique. This shows that technological improvements allowed the possibility for more creativity and new innovation.

All typefaces from Old Style, Transitional to Modern form par of the serif fonts and Slab serifs are the final evolution of the serif style. “With the introduction of mechanization and other innovations in printing technology, as well as a new wave in advertising with advertisers reaching for a bold type that really asserted its presence, they were designed in part to withstand much more industrial printing processes”.

Originated in the early 19th century, Slab Serifs are considered to be pretty new in typography. With print advertising becoming more and more popular, fonts that stood out also became more popular, hence the introduction of Slab Serif typefaces. The first known Slab Serif typeface was the woodblock lettering and it was first commercially introduced by Vincent Figgins. Slab Serifs can be described as thick, bold, attention-grabbing letterforms. Nowadays, Slab Serif typefaces are some of the most used fonts among designers. Slab Serifs are unique styles of letterforms and offer a lot of variety. Some subcategories include Egyptian, Italienne, Clarendon, and Geometric design. This typeface is widely used for magazine covers, logos but as well as in smaller formats such as mobile phones.


  • Frutiger, Adrian. “Didot (typeface) Didot (typeface).
  • Chapman, Cameron. “Understanding the Nuances of Typeface Classification.” Toptal Design Blog, Toptal, 11 Oct. 2018,