The Sans Serif Typeface was designed in the late 19th century by William Caslon IV and was called Two Line English Egyptian. At first, the letters from Sans Serif followed the Classical Roman Capitals proportion but later on, it was influenced mostly by geometric and modernist trends. The word Sans is a French word that means without and in other words, Sans Serifs are fonts without the extending feature which is the serif. Another characteristic would also be that their fonts usually have a consistent weight without much contrast. Sans Serifs are usually divided into four main groups; Grotesque, Neo-grotesque, Geometric, and Humanist. Overall, each category shows the evolution of the Sans Serif style from when it was first designed to present. Sans Serif is usually used to portray simplicity, modernity, and minimalism.
There has been a transformation in reading habits from print to screen arising from the advent in digital reading devices.
- Dogusoy, Berrin, Filiz Cicek, and Kursat Cagiltay. “How serif and sans serif typefaces influence reading on screen: An eye tracking study.” International Conference of Design, User Experience, and Usability. Springer, Cham, 2016.